eBay GivingWorks

Breast Cancer & Holidays Campaign

eBay collaborated with high-profile celebrities such as former President Clinton, Cher, Ben Stiller, Steve Young, Demi Moore to name a few. 

The celebrities auctioned their personal items and donated the proceedings to their chosen charities.

The first campaign that I worked with the eBay Giving Works team was on a Breast Cancer campaign, where I developed the UI flow from wireframes to look-and-feel. 

The goal was to raise as much as possible for the relevenat charities. This was accomplished by raising the awareness of eBay customers to the campaign mini-site. The mini-site displayed the raised amount in real-time to motivate more and higher bids. Also, the celebrities and the items that they donate were featured prominently in the mini-site and other supporting campaign elements. The bidding process and flow went through several iterations in order to lower the barriers as much as possible for bidders. 

The success of the Breast Cancer campaign led to a similar campaign for the Holiday Season. 

I am attaching some basic wireframes of the flow and comps of the homepage and some collateral from the campaigns that I created.